99 vs 101: The Psychology of Numbers in Pricing and Gifting

Have you ever wondered why so many products are priced at ₹99, ₹999, or ₹6,999 instead of just rounding up to the next hundred or thousand? Or why, in Indian culture, we often gift amounts like ₹101, ₹1,001, or ₹10,001 instead of neat round numbers? These small...